Event Portfolio

At Explore Portland/Henry V, clients who want the public to engage with their brand through experiential marketing count on us to deliver activities and collateral with a consistent, compelling, and coherent message.

Our comprehensive event services mean that in addition to traditional meeting planning services, our in-house professionals offer:

  • National and international event logistics for single and multi-venue productions
  • Sponsorship activation and management
  • Creative development — include scripting, graphic design, and media production
  • Staging and technical systems
  • Executive Speaker Coaching
  • Content Management Systems

So go on, browse Explore Portland/Henry V’s portfolio of past events. It’s full of people engaged with, entertained by, and immersed in our clients’ brands.

adidas Consumer Event: Community Tennis Bash

The three stripe company wanted a free, youth-centered event that would celebrate both tennis and Portland’s hosting of the Davis Cup. Explore Portland/Henry V helped them locate their goal’s sweet spot by:

  • Creating 10,000 contact-laden wrist bands to promote the event — and then distributing them via street teams and nonprofit groups
  • Having 4 Davis Cup athletes interact with more than 450 kids as 100-plus parents checked out the action
  • Handing out over 600 adidas Originals retail cards to attendees

Then we sat back and watched as 4 local TV stations and multiple news publications featured stories with a “big turnout at adidas tennis bash” theme. Game, set, and match to our client!

“From concept to execution, you guys nailed it! We appreciate the partnership and passion for our brand — many thanks for all that you did to make our event such a success!”

- adidas Event Marketing Director

Rykä Re-branding Campaign: Rykä/Iron Girl Events partnership

The “by women, for women” footwear and apparel company wanted a new type of core customer. The busy, social, 35 – 42, seeking-a-balanced-lifestyle type. Those more into mind-body wellness than rock-hard abs. Explore Portland/Henry V helped them take the first step in 9 key markets by:

  • Activating a Rykä/Iron Girl Events partnership with a custom-built 20 x 40 pop-up retailtainment environment.
  • Embedding Rykä’s commitment to women’s health and community building into all solutions.
  • Finding local Brand Ambassadors to communicate Rykä values before and during each event.
  • Making all 9 event experiences about free foot reflexology and chair massages, inspiring route signage, and cheering, supportive “Mile Motivators” — plus an enticing Rykä footwear and apparel selection in the boutique/spa hybrid!

“Things just clicked along for Rykä Iron Girl! From a beautiful booth, to great partners, to an incredibly well run event it was a fantastic opportunity to let consumers meet the Rykä brand.”

- Rykä Marketing Manager

KEEN: Hybrid.STAND College Campus Tour

Products for nature-loving explorers who want off the beaten path. Prize money for dreamers with their heads in the clouds. Hopes of boosting brand awareness among media-savvy millennials during a 50-campus tour. Henry V hit the road with KEEN and helped their eco-driven campaign flourish by:

  • Going grassroots via a Brand Ambassador program that represented KEEN’s voice and values on each campus.
  • Providing each Ambassador with an “Event Box” full of items they could use to announce, customize and entice.
  • Orchestrating 50 2-hour gathering featuring KEEN representatives, guest speakers, and STAND, a short documentary on young ecoactivists.
  • Encouraging the audience to align with KEEN and Hybrid.STAND — to “win some green by thinking green” — which hundreds of contestants did.

 “There was great press on campus about the event, and a line out the door to get T-shirts. All in all, a great event!”

- KEEN, Inc. Marketing Manager

Freightliner Trucks Integrated Launch: Cascadia

The innovative company had a new Class 8 truck in production. Long before the grand unveiling, they needed traction with their sales channel and the general public. Explore Portland/Henry V supplied them with a marketing plan full of high-octane events that included:

  • Delivering on the company’s main objectives: pre-orders and grassroots demand generation for Cascadia.
  • Building the Cascadia Learning Trailer (touch/see/listen experiential kiosks built directly into a Freightliner trailer).
  • Sending the mobile marketing vehicle cross-country for 18 months of on-the-road interaction, driver immersion experiences at U.S. truck stops, and even “Open Trailer” celebrations at 300 key dealerships.
  • Creating invitation-only racetrack test drives and social events with autograph-signing NASCAR stars.

 “Our key clients were very impressed with the Cascadia reveal at their facility! The marketing trailer looked amazing and was extremely well received. Thanks to all!”

- Freightliner Group General Manager (New Product Development)

HP/Disney: Mall Tour

The technology powerhouse wanted to show consumers how they could put family memories front and center by using DeskJet printers. Explore Portland/Henry V found a way to combine the HP and Disney brands, then helped HP generate ROI by:

  • Providing HP with a turn-key package that included collateral and exhibit design, site coordination, on-site staffing, shipping, post-event evaluation, and fulfillment.
  • Overseeing a 19-week road tour that went off without a hitch or a flat tire.
  • Standing back as over 80% of the tour’s guests claimed the event had a positive impact on their perception of HP, an impact that raised the  chance their next printer purchase would be an HP DeskJet.

“Two Thumbs Up!”

- Said 93% of surveyed audience when asked if they found the HP DeskJet tour information helpful

 

Read about Explore Portland meetings that let clients get down to business.